Lamour’s goes silver

By Becca Knicely
At the young age of 12, Laura Lamoureux knew she wanted to be a business owner. As her Radford main street clothing and apparel store hits the 25 year anniversary mark — her silver anniversary — Laura looks back.
She was a papergirl for The Roanoke Times and was able to have an income as an adolescent. Her inspiration for hippie clothing and apparel came from a shop in downtown Blacksburg, called Fringe Benefit where she bought all of her clothes.
After graduating Blacksburg High School, she wanted to jump right into opening her business. However, her parents being teachers they wanted her to attend college.
“I wanted to go to California,” Lamoureux said. Her mother not keen on the idea, found an advertisement in a magazine for Bauder Fashion College in Dallas, Texas.


